Our First Relaxer for Superior Respect of Hair Fiber Integrity*


Better preserves hair fiber's inner strength vs. other sodium ydroxide relaxers of the same strength.

Optimum Advanced™
Flexible Holding Spray

NEW! Delivers an ultra-fine, immediately brushable mist. This fast-drying formula locks-in styles for an all day, frizz-free finish with luminous shine and natural movement.

Finally, a Relaxer System that offers uncompromised straightness with the lowest levels of sodium hydroxide,* providing hair with high gloss shine and luxurious softness.

*across sodium hydroxide relaxers of the same strength.