Our First Relaxer for Superior Respect of Hair Fiber Integrity*


Better preserves hair fiber's inner strength vs. other sodium ydroxide relaxers of the same strength.

Optimum Advanced™
Keratin and pH Recovery Crème Conditioner

NEW! Infuses optimal conditioning and moisture into open cuticles for lasting softness while helping to restore hair’s natural pH level. This rich, creamy conditioner formulated with alpha hydroxy acids and Pro-Keratin™ Complex strengthens just-relaxed hair, leaving it softer and shinier.

Finally, a Relaxer System that offers uncompromised straightness with the lowest levels of sodium hydroxide,* providing hair with high gloss shine and luxurious softness.

*across sodium hydroxide relaxers of the same strength.