Our First Relaxer for Superior Respect of Hair Fiber Integrity*


Better preserves hair fiber's inner strength vs. other sodium ydroxide relaxers of the same strength.

Optimum Advanced™
Keratin Sealing Leave-In Conditioner

NEW! Helps to detangle while rebuilding strength and elasticity into distressed hair. This lightweight formula with Pro-Keratin™ Complex seals in lasting conditioning and luxurious shine.

Finally, a Relaxer System that offers uncompromised straightness with the lowest levels of sodium hydroxide,* providing hair with high gloss shine and luxurious softness.

*across sodium hydroxide relaxers of the same strength.