Our First Relaxer for Superior Respect of Hair Fiber Integrity*


Better preserves hair fiber's inner strength vs. other sodium ydroxide relaxers of the same strength.

Optimum Advanced™
Keratin Whipped Crème Relaxer - Mild/Color-Treated

NEW! Discover a breakthrough in professional relaxing. Smart Lye Technology + Oil InfusionTM optimizes the delivery of straightening agents to allow for up to 25% less sodium hydroxide, reducing damage and protecting the health of the hair.

Finally, a Relaxer System that offers uncompromised straightness with the lowest levels of sodium hydroxide,* providing hair with high gloss shine and luxurious softness.

*across sodium hydroxide relaxers of the same strength.