Our First Relaxer for Superior Respect of Hair Fiber Integrity*


Better preserves hair fiber's inner strength vs. other sodium hydroxide relaxers of the same strength.

Optimum Advanced
Keratin Whipped Crème
Relaxer - Normal

NEW! Discover a breakthrough in professional relaxing. Smart Lye Technology + Oil Infusion™ optimizes the delivery of straigthening agents to allow for up to 25% less sodium hydroxide, reducing damage and protecting the health of the hair.

Specially designed for normal to coarse hair textures

Finally, a Relaxer System that offers uncompromised straightness with the lowest levels of Sodium Hydroxide,* providing hair with high gloss shine and luxurious softness.

*across Sodium Hydroxide relaxers of the same strength.