Optimum advanced keratin whipped crÈme relaxer system
Coming April 2011! Contact your local distributor for more information.
oil infusion
A blend of Argan and Coconut Oils that penetrates the hair shaft with moisture and deep conditioning to improve strength.
pro-keratin
This patented complex, known for its smoothing action, is infused in every step.
smart lye
Optimizes the delivery of straightening agents to allow for 25% less Sodium Hydroxide, providing uncompromised straightness while significantly reducing damage and protecting the health of the hair.



