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Optimum advanced keratin whipped crÈme relaxer system

Coming April 2011! Contact your local distributor for more information.

oil infusion

A blend of Argan and Coconut Oils that penetrates the hair shaft with moisture and deep conditioning to improve strength.


This patented complex, known for its smoothing action, is infused in every step.

smart lye

Optimizes the delivery of straightening agents to allow for 25% less Sodium Hydroxide, providing uncompromised straightness while significantly reducing damage and protecting the health of the hair.