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Optimum advanced keratin whipped crÈme relaxer system

Coming April 2011! Contact your local distributor for more information.

oil infusion

A blend of Argan and Coconut Oils that penetrates the hair shaft with moisture and deep conditioning to improve strength.

pro-keratin

This patented complex, known for its smoothing action, is infused in every step.

smart lye

Optimizes the delivery of straightening agents to allow for 25% less Sodium Hydroxide, providing uncompromised straightness while significantly reducing damage and protecting the health of the hair.